So she tested it in a segment called Tinder Tapout for her late night Comedy Central show, "Not Safe with Nikki Glaser," which ran for 20 episodes last year.She and her team created fake profiles of good-looking women, then struck up conversations with real-life men.There's even a site for supporters of the newly inaugurated president of the United States. Tinder's simple but addicting formula of swiping right on a profile you like, and then getting an alert if that person swipes right on you, has become such a cultural sensation that Glaser began doing skits about it.
That leaves today's relationship seeker with few options other than to look online.Her theory is that the men had so many conversations going that her character was "another fish in the sea to them." WARNING: VIDEO IS NOT SAFE FOR WORK Tinder isn't unique, it's just one of the most well-known.Other apps, such as Grindr, used by the gay community, and Bumble, in which women make the first move, have joined staples like Ok Cupid, and e Harmony as go-to dating services on the web."I would tell women, 'Buckle up, bitch, this is not going to be a fun ride.'" Glaser, 32, has made a professional study of dating sites like Tinder and the hookup culture that experts say has reshaped many people's sex lives. For past generations, relationship milestones meant things like "going steady." Today's relationships can strike up after a few minutes of text chats. Dating apps are so commonplace now that swipe right, the way you show you like someone on Tinder, has become part of our everyday language.And since nearly everything is done using an app on a phone, "you can have a relationship with someone and never hear their voice," Glaser says. "Swipe right" now means "anytime you make a good choice or approve of something," according to Urban Dictionary.The internet has been "transformational" to the way we have relationships, says Pepper Schwartz, a professor of sociology at the University of Washington who studies dating.She's noticed, for example, the speed at which technological trends ripple through our culture, and how quickly people become adopters. "It's a very powerful presence in modern life." That's particularly true in courtship and dating, Schwartz said.New technologies have changed the way we communicate as well as our relationships.Nowadays, dating and feelings start behind a screen. So much so that today, we talk about virtual sexuality.It's no wonder then that over 90 percent of America's more than 54 million singles have tried online dating, according to the Statistic Brain Research Institute.Over the past decade, dating services have been set up for pretty much any interest.